Design Lead at EPAM Hong Kong. Responsible for the full product, UX, information architecture, brand identity, and design system. Not a finish layer. A founding approach shaping the product and the experience from day one.
Most banks evolve slowly. This one was built from nothing. The goal wast to prove a real digital bank could be designed and delivered in eight weeks. Not a demo. A working product with real flows, real integrations, real business logic.
Tight MVP scope, one core flow, designed end to end. Redesigned onboarding, mapped flows, built tested prototypes, and created the full brand and design system from scratch. Architecture and experience treated as one decision, not two.
A working digital bank in eight weeks. Friendly, direct, and free of the corporate weight that makes most banking feel like homework. Speed and quality, not enemies. Turns out they never had to be.
