Design Lead at NNG, responsible for direction, decisions, and craft across a year-long engagement. Part of a dedicated product team, with design support. Leading from principles to final visual language.
Designing for a moving vehicle changes everything. Attention is scarce. Errors cost more than frustration. Clarity isn't a design preference here. It's a responsibility.
Started with the existing system. Traveled to Hiroshima to work directly with the Mazda team. Validated everything, from early interviews to eye-tracking in driving simulators. Every distraction was a design problem. Not an edge case.
Live in millions of Mazda vehicles worldwide, including the Mazda 3. Quietly doing its job every day. The best navigation experience is the one drivers never have to think about.
